ALWAYS TWENTY FIVE

Videography & Photography - Clothing Brand / 2025

ALWAYS 25 is a new Greek clothing brand that’s more than just fashion, it’s a mindset. Created for those who feel forever young, it speaks to the ones who carry that unstoppable spark of youth, no matter their age.

As the exclusive photographer and videographer, I am responsible for defining and maintaining the brand’s visual identity across all platforms.
I conceptualize and develop creative ideas that align with the brand’s aesthetic, philosophy and target audience.

Starting from scratch, I had the opportunity to help build the brand’s entire visual aesthetic and identity with a complete creative freedom from concept to execution.

WINTER “NOSTALGIA“ COLLECTION 2025

Shot in Enschede, the Netherlands — in the same streets and with the same people where the vision
of ALWAYS 25 was first born years ago.

I aimed to capture a sense of continuity and belonging — the feeling of returning to beloved people after a long time,
in a place where every street reminds you of the journey you’ve taken to become who you are now.

Nostalgia isn’t just about the past; it’s about finding the same warmth in moments
that remind you of who you are.